A LEGENDARY YEAR…
The hippie generation made Easy Rider its road movie.
Jane Birkin and Serge Gainsbourg sang the famous French song: Je t’aime, moi non plus.
The Beatles crossed Abbey Road…
A REVOLUTIONARY YEAR
A flurry of optimism resolutely focused on the future.
From flower power* to the first steps on the moon,
nature and science joined forces to create new horizons.
It was a world filled with possibilities.
THE YEAR PHYTO
* Slogan of the hippie movement
A BEAUTY ANNIVERSARY
REVOLUTION OF LOVE AND NATURE
Bringing together science and nature, he extracted powerful active ingredients from plants to treat hair, while respecting its natural balance.
MORE THAN 50 YEARS OF INNOVATION AND CULT PRODUCTS
Beautiful hair once and for all PHYTO 7
The very first day cream for hair made in botanical heaven!
Iconic blow dry hero PHYTODÉFRISANT
Formulated with plant extracts, this gel facilitates blow-drying and reins in frizzy and unruly hair.
Fun in the sun PHYTOPLAGE
The first protective sun oil
for hair that offers protection
from UV damage.
Weightless hold PHYTOLAQUE
The first* hairspray without propellant gas that gives all hairstyles hold and a beautiful finish.
The #1 beauty pill PHYTOPHANÈRE
A visionary dietary supplement that strengthens hair and nails.
Say goodbye to dryness PHYTOJOBA
The first* range of botanical products that replenish moisture to dry hair
Shush, it’s a botanical secret PHYTOCYANE
The hair thinning treatment especially for women.
Long lasting color, no compromise PHYTOCOLOR
Especially yours, the first permanent hair color highly concentrated in botanical pigments, which covers 100% of grey hair.
Protection of the scalp’s environment PHYTOPROGENIUM
The first shampoo formulated with prebiotics that provides targeted action on the scalp.
Deep-acting hair repair care! PHYTOKÉRATINE
The first range* formulated with botanical keratin for intensive hair repair action.
#1 Repigmenting technology PHYTO RE30
The revolutionary treatment that restores pigment to grey hair.
A UNIQUE SCIENTIFIC APPROACH
GROUNDED IN NATURE
To celebrate 50 years of love, nature and freedom for hair, PHYTO has naturally choosen Herbarium to create the official logo for the 50-years Phyto anniversary campaign, as well as 4 personalized herbaria, each symbolizing the specific products launched for this anniversary.
The chosen plants and flowers have been selected with love to create unique and exclusive poetic artworks.